Wayfinding signs
Wayfinding sign mockups — directional and informational signage, from arrows and street names to floor plates and room markers.
TypeDirectional, street, room
JobNavigation, not promotion
SettingStreet, building, interior
FilesLayered PSD, smart objects
These signs don't advertise anything — they answer a question. Which way, which floor, which street, which door. That's a different discipline from a shopfront or a poster: the goal isn't to be noticed, it's to be understood instantly and then forgotten, so the design lives or dies on clarity. It's the signage of streets, stations, airports, campuses, offices, hospitals and car parks — anywhere a stranger has to find their way without asking.
The whole craft is legibility and consistency. A clean typeface, generous spacing, obvious arrows and strong figure-to-ground contrast do the work, and everything usually belongs to a system — the same type, colours and rules repeating across dozens of signs so a place feels coherent rather than cobbled together. Icons carry a lot of it too, since a symbol crosses languages where a word doesn't. Seeing a sign in its real setting is how you check the type holds at a glance and that one panel sits right within the family, which a flat artboard can't show.
In the sets: the sign mounted or standing in a real location, straight on and at an angle, so you can present the design in place or on its own. Each is a layered PSD with smart objects — the artwork sits on its own layer, so replacing it leaves the sign, surface, lighting and surroundings untouched.