Unusual formats
Flyers that aren't a rectangle folded the usual way — die cuts and odd folds, each one its own shape.
FormatNon-standard
IncludesCross fold, die-cut shapes
SizesVaries by set
FilesLayered PSD, smart objects
These are the pieces where the shape does the talking before the design gets a chance. A heart-shaped flyer is read as a heart first and a message second, and a cross fold announces itself by the way it comes apart in someone's hands — which is the point, and also the risk, since an unusual format can carry a weak idea for about two seconds. They turn up where a normal sheet would be ignored: weddings and Valentine's promos, product launches, invitations, anything trying to survive a stack of ordinary paper.
They're also the hardest formats to judge from a flat file. A die cut crops your artwork along a curve you didn't draw, and a cross fold opens in a sequence that's genuinely hard to picture until you see it — panels turning up in an order the flat layout doesn't suggest. Dropping the design into a mockup is usually the quickest way to find out whether the shape is working with the artwork or against it. More formats get added here as they're made.
In the sets: closed, part-open and laid flat, held and shot from above, so you can see how the shape behaves as well as how the artwork sits on it. Each is a layered PSD with smart objects — the artwork sits on its own layer, so replacing it leaves the shape, folds, lighting and shadow untouched.