The rack card
A rack card is a single flat sheet, 3.5 × 8.5 in — sized to sit in a brochure holder rather than to be handed over.
Trim size3.5 × 8.5 in
FormatFlat, no fold
Made forBrochure racks, counters
FilesLayered PSD, smart objects
The rack is the brief. Cards sit in tiered holders overlapping each other, so only the top few inches of yours are showing next to twenty others — which means the name, the picture and the reason to pick it up all have to live in that band, and anything below it is for after someone's already holding it. Design it as a full page and the top of your layout is a logo nobody can place.
It's the standard format of the visitor economy: hotels, attractions, tours, museums, restaurants, clinics and gyms, plus counter displays and check-in desks. Both sides get used, since it's flat — the front works from a distance, the back carries hours, prices, a map and the details. It also slips into a #10 envelope without folding, so the same artwork mails as an insert with nothing changed.
In the sets: standing in a holder, flat from above, held in a hand and stacked, so you can present it clean or sit it in a real scene. Each is a layered PSD with smart objects — the artwork sits on its own layer, so replacing it leaves the lighting and shadow untouched.